For many years I was a marketing manager. I was very good at it. It was before social media. Some times I was called brand manager or art director. Each company had a different title, but basically all the same. How to engage people is basically what I did.
I finally created my own small business (a skincare biz) and the world of social media was just expanding. So I saw it as an opportunity of free advertising. I took every webinar I could find and viola, I learned how to promote my business and drive traffic to my website and then into my shop. It works. But it takes planning and time. So my day job keeps me so busy that I can barely put in studio time. A good problem to have, unless like me you start to burn out. I have my day business up and running and earning me a living, and after 5 years it is time for me to focus back on my painting. But I still cannot stop being that marketing person. So I started to apply what I learned for my day biz into my art. Somethings are the same, but boy are some things so different. So if you want to learn along with me of what works or not, then come on over to FB and join Art.Post.Promote or just keep on following along here on my blog.
AJ